you’ve done the big thing.
now do the real thing.
A private atelier for public figures and cultural misfits who are ready to make their before/after artifact.
philosophy
We don’t “build your brand.”
We make the one artifact everything else orbits around —
your Kitchen Confidential or “Losing My Edge.”
Work that outlives the algorithm and quietly (or loudly) changes how the world sees you.
It’s fun, stylish, and very alive — closer to a great party than a Q4 offsite; if it fits in a conference room, we don’t make it.
The work
We start by trading references, stories, and jokes until your before/after artifact feels inevitable. Then we give it a name, a face, a few haircuts, and a hot fit.
Nothing leaves the room until we both feel the voltage.
You leave with a tangible object that lives in culture — the piece that quietly upgrades who calls, what rooms you’re in, and what your name is worth.
Mot a vanity project, but the artifact your future deals and reputation compound around.
receipts
PROJECT name
Freed from the psychic and financial chains of the algorithm, we make our own work and share it bravely, without apology.
CTA
PROJECT name
Freed from the psychic and financial chains of the algorithm, we make our own work and share it bravely, without apology.
CTA
PROJECT name
Freed from the psychic and financial chains of the algorithm, we make our own work and share it bravely, without apology.
CTA
PROJECT name
Freed from the psychic and financial chains of the algorithm, we make our own work and share it bravely, without apology.
CTA
PROJECT name
Freed from the psychic and financial chains of the algorithm, we make our own work and share it bravely, without apology.
CTA
PROJECT name
Freed from the psychic and financial chains of the algorithm, we make our own work and share it bravely, without apology.
CTA
if you’re still here, you’re one of us.
minor genius studio is my private atelier, a place where peers gather to make iconic work.
Rare by design, for those who’ve already done the big thing and are ready to do the real thing.
If you are tired of being hired for your labor and want to be hired for your aura, this is the right room.
what happens here
We make work built to outlive the algorithm, expand your legacy, and introduce you to your next circle of conspirators.
You leave with something tangible: a calling card, a brand, a film, a show — a myth disguised as a project.
No fixing. No coaching.
It’s a party. Ensemble energy.
We trade references, laugh, and conspire until a new idea feels inevitable. Then we give it a name, a face, and an edge.
No one comes here to buy “value” or transformation.
They come for taste, permission, signal, and proof they were there when it happened.
who’s in the room
We keep things stylish, humorous, and dangerous.
There are no guru/student vibes here; it’s peer to peer at the highest level.
Our work is a conspiracy: a room alive with ideas and gestures that become artifacts that take on a life of their own and compound over time.
why it matters
I’ve spent twenty years co-creating timeless bohemia and cultural artifacts with LCD Soundsystem, The Strokes, Mark Ronson, GQ, Michael Imperioli.
Not clients. Not heroes. Peers.
Now imagine that voltage aimed at your next chapter — your name on the marquee, getting paid to be yourself.
There’s a ritual to enter, not a hoop. If it fits, you’ll know.