Hello.

I’m Elliot Aronow. I’ve spent the last twenty years making things that move and grow in culture — sometimes small, sometimes loud, always real.

Along the way I’ve been a TV host, GQ columnist, magazine editor, founder, “life coach” (0/10 stars), accessories designer, creative director, zine publisher, PR man, A&R dude, record store clerk, men’s group instigator, vintage dealer, startup conspirator, CEO whisperer, and gourmet doorman.

Some jobs paid in equity and cash, some in stories, a few in free sneakers. All of them left receipts.

I’ve collaborated and schemed with LCD Soundsystem, The Strokes, Mark Ronson, GQ, Michael Imperioli,and Playboy.

My work has shown up in The Wall Street Journal, Billboard, Bloomberg, Esquire, Fast Company, VICE and a handful of other places your parents might’ve heard of.

I’ve also earned my depth the unglamorous way — through poverty, addiction, reinvention, and creative droughts. Not as “content,” but as terrain. (Trust me, nobody was clicking “like” when I was pawning my vintage Polo grails to pay rent.) Which is why I can smell the real thing from a mile away.

minor genius is where all of that comes together. We don’t need more successful but unhappy people.

We need a party, a reason to dress up, a circle of peers who make life less lonely and the work more unforgettable. Come join us.