Welcome.

I'm Elliot Aronow.

For the last twenty years I've somehow made a living moving between media, fashion, music, publishing, television, hospitality, and the occasional wonderfully strange corner of culture.

I've hosted television shows, written columns for GQ, launched magazines, built cult objects, advised founders and public-facing people, and spent an unusual amount of time around artists, operators, executives, and interesting weirdos.

Along the way there were The Strokes, LCD Soundsystem, Mark Ronson, Michael Imperioli, GQ, FADER, Playboy, and a long list of projects that looked unrelated from the outside but never really felt that way from my side.

My work has appeared in The Wall Street Journal, Bloomberg, Billboard, Esquire, Fast Company, VICE, and a few other places your parents may have heard of.

Looking back, I think it's always been the same job.

Trying to understand why certain people, projects, and ideas develop gravity while others quietly become interchangeable.

Most of what I know came from being in the room while things were still taking shape.

Watching what people respond to.

What they ignore.

And what quietly loses its soul once too many reasonable people agree with it.

Somewhere along the way, those observations became minor genius.

Glad you stopped by.

— Elz