YOU’VE DONE THE BIG THING.
NOW DO THE REAL THING.
A private studio for public figures and distinctive brands.
We co-produce and ship cultural work: films, magazines, fashion capsules, talks, books, brand worlds.
High standards. Low drama. Great shoes.
THE OUTPUT
We make one finished release together — your name on the front, our name in the credits.
A book. A film. A live format. A capsule. A publication. One real thing.
It’s 1:1. I’m in the room shaping the edit, the language, the style, and the charge.
Sometimes the problem isn’t the work. It’s that something with real heat gets introduced like content. Warm Pepsi energy.
You see this all the time: strong work that costs real money, comes out passable, and changes nothing. Tragic, but common.
That’s not the game here.
Studio is where we give the project its proper body — and build it to land in the right rooms.
HOUSE RULES
This tends to work best for public-facing people and distinctive brands with a real body of work, a live project, and enough autonomy to make the stronger choice.
The studio, for lack of a less obnoxious term, is an elite, expensive private taste gym.
Not just a better version of a real thing — a higher category of thing altogether.
Close contact. Real opinions. A shared standard for what deserves our names on it.
The right release changes the value of the work, where it travels, and what gets offered next.
Canon > Content.
SELECT ROSTER
1998-2026
HARD PACK MAGAZINE
A minor genius co-production. We shipped a ski-world magazine with Paris Review brains and Thrasher nerve.
Read Up
GQ STYLE X
MUSIC COLUMNS
A minor genius release. Style + music criticism with a point of view — the kind that ends up on other people’s moodboards.
Listen Up. Get Fly.
FISHO MAGAZINE
Shipped via minor genius: Nick Marzano’s properly weird art-meets-fishing world, born from corporate escape velocity.
Reelin’ In The Years
SCREAM OF MY BLOOD
A minor genius co-production with Eugene Hutz: we made the documentary legible to suits and still kept its teeth. Tribeca.
Movie Magic Here
OUR SHOW WITH ELLIOT ARONOW
A minor genius production. An anarchic talk show that turned into the scene’s Dick Cavett: LCD, Vampire Weekend, Das Racist, Chromeo.
Have Your Party On TV
THE ROOM
Small roster. Clean terms.
minor genius (link) is already shipping culture — zines, video magazines, events, clothing, artifacts.
This is where the work gets turned into a real object that can do the talking for you.
On my side: twenty years of hard-won seat time — in the room, inside the machine, and close enough to know what actually moves.
That includes close-range work with LCD Soundsystem, The Strokes, FADER, GQ, and Michael Imperioli.
On your side: a real body of work, taste over tactics, and the autonomy to ship.
Quiet part out loud: maybe you are not so secretly looking for a peer in voltage, rather than category. Big difference.
If 15k+ feels like an investment piece, not a mortgage, you’re in the right zone.
To see if it’s mutual, send three links, one sentence on what you want to release, and your start window.
If there’s a fit, we’ll know right away.
LINER NOTES
What: private 1:1 studio
Who: public-facing people + distinctive brands
Output: one finished release
Role: editor / producer in the room
Result: right rooms, different inbounds, free sneakers
Terms: 15k+
Entry: three links, one sentence, start window